ABSTRACT:- In today’s world internet technology growing rapidly and people used internet on their mobile phones, desktops or laptops etc. for various purposes. Various search engines are available for extracting required information. The goal of mobile data mining is to provide advanced techniques for searching required data from mobile devices. Mobile catches user location and gives information associated to that location. Location is one of the important factors in mobile data mining and the information related to location categorize as content and location concepts. The user preferences are prepared by ontology based, wide-ranging user profiles, which are used to adapt a personalized ranking function for rank adaptation for search results.

Keywords:- Data mining, personalisation ,mobile data mining, ranking.